Blog - On Point Photographic Services

“My Terra” a reflection on branding my own small business.

Leave a Comment / UniSQ / By Andrea Warren

“My Terra” – Project overview. The “My Terra” project encapsulates a vibrant small business branding journey, celebrating the beauty ‘from country’. Focused on curating a collection of rock images titled “My Rock Collection,” the objective extended beyond showcasing; it aimed to forge a brand identity resonating with a broader audience. Collaborative efforts with peers and …

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Designing Packaging for a Small Business

Leave a Comment / UniSQ / By Andrea Warren

In today’s competitive market, packaging is more than just a means to protect a product; it’s a powerful tool for branding and attracting consumers. For small businesses, effective packaging design can make a significant difference in product visibility, customer engagement, and ultimately, sales. In this blog post, I will outline the essential steps involved in …

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The power of peer feedback in logo design

Leave a Comment / UniSQ / By Andrea Warren

In the world of small business, establishing a strong brand identity is paramount. A fundamental aspect of this process is the creation of a captivating logo that effectively communicates the essence and values of the business. However, designing and branding a logo is not a solo endeavour. The importance of networking and seeking feedback from …

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Why a Style Guide Is Important to your Brand

Leave a Comment / UniSQ / By Andrea Warren

Ensuring Consistency and Delighting Clients In the world of business and marketing, a brand is much more than just a logo or a name. It’s a representation of your company’s identity, values, and offerings. Ensuring that this representation is consistent and impactful across all platforms is a challenge, but it’s one that can be conquered …

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Mastering Colour Swatches and Tints in Adobe Illustrator

Leave a Comment / UniSQ / By Andrea Warren

Two Approaches Colour choice is crucial in a brand logo design, conveying the essence and message of your brand effectively. Adobe Illustrator empowers with potent colour tools for effective harnessing of colour potential in design. This blog post explores creating colour swatches and tints for the “My Terra” brand logo using two methods. The classic …

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Enhance Your WordPress Website with Google Fonts

Leave a Comment / UniSQ / By Andrea Warren

During my research phase of “My Terra” I explored many font options and one thing that remained clear was that I wanted to give my WordPress website a fresh and appealing look? After researching and trialing fonts together I had selected two really nice complementary fonts. They were perfect, until I realised they were not …

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Designing Photography Montages

Leave a Comment / UniSQ / By Andrea Warren

Photography Montages Using PowerPoint and Keynote, Enhanced with Photoshop. In the digital era, our photos have become a canvas for creative expression, allowing us to weave narratives that encapsulate our cherished memories. But what if you could transform these images into dynamic montages, personally crafted and ready to be printed on a variety of surfaces? …

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Crafting Compelling Meta Descriptions

Leave a Comment / UniSQ / By Andrea Warren

A Complete Guide Meta descriptions play a pivotal role in the online world, serving as a digital storefront for your content. These brief snippets appear in search engine results and act as the first impression potential visitors have of your page. To ensure your meta descriptions are effective, consider the following key elements: 1. Optimal …

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Design Portfolio: A Must-Have for Emerging Graphic Designers

Leave a Comment / UniSQ / By Andrea Warren

The Power of a Portfolio As an emerging graphic designer, one of the most valuable tools you can possess is a portfolio. In the creative industry, your portfolio showcases your skills, creativity, and unique style. It not only highlights your design abilities but also acts as a resume for potential clients and employers. In this …

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The Art of Font Pairing: Elevate Your Design with Complementary Fonts

1 Comment / UniSQ / By Andrea Warren

In the world of design, every detail matters. From colors to layouts, every choice you make contributes to the overall aesthetic and impact of your work. Among these choices, typography plays a pivotal role in conveying your message effectively. Choosing the right fonts can enhance the visual appeal and readability of your design, and this …

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